We are very proud of our Izziwotnot brand and our designer led products, which combine creativity and style with the highest levels of quality. We have a team of designers dedicated to Izzi, and in order to bring you even greater choice of design and styles, we work very closely with a select handful of like-minded companies on licensed ranges.

Available products will vary on our outlet from time to time, so it is always good to keep a checking in. If you have seen one of our brands below and can't find it on our outlet site, feel free to check our main information site www.izziwotnot.com.

Izziwotnot is very personal to all of us here; its very beginning was inspired by a treasured possession, a special teddy bear called Izziwotnot. Along with our own childhood, he is our inspiration and the reason we love to design beautiful nurseries and bedrooms for all your little ones. We want to help you create rooms that inspire, comfort and even delight. 

10 years ago Sally Hunter created Humphrey, his big sister Lottie and Baby brother Jack.

These loveable characters are based on her own 3 children when they were aged 5, 3 and 1; their personalities, toys, bedrooms and the different antics they got up to provide Sally’s inspiration, along with her very own childhood memories.

Humphrey’s Corner began with greeting cards and story books, and due to its popularity has grown to include many product categories.

Sally is very passionate about her brand; after all it is very personal to her and her family. Humphrey’s Corner is now a worldwide story led brand with a very loyal following.

From the team that brought you the phenomenally successful Bubblegum kids comes the only brand on the market with Nappitude.

GoochiCoo was developed by Kaely and Ged Backland after the birth of their twins. They felt that there was nothing on the market that reflected the mischievous and funny nature of babies and toddlers. Combining the distinctive design style of The Backland Studios with gentle humour, GoochiCoo is unique, fun and just a little bit cheeky.

Bringing a huge dollop of cuteness to the nursery market, GoochiCoo is an incredibly original brand and a lot of fun and giggles went in to creating the brand. 

It's the brand everyone's gurgling about!

Also from the Backland Studios, Vincent’s cutesy image appeals to kids and adults alike.

Charming his way into many hearts, this loveable bear may by short on lugholes but he’s bursting at the seams with love. Bringing a smile to his fans, his quirky wisdom first appeared on a range of greetings cards and his popularity has grown from that day.

The Gruffalo is a monster bestseller around the world, loved by parents and children alike. Since its publication in March 1999, Julia Donaldson and Axel Scheffler’s creation has won over a legion of fans young and old and has grown to become a publishing phenomenon with over 4 million copies sold worldwide.

The Gruffalo is pure magic and a modern classic and we are delighted to be developing an enchanting and imaginative range of junior bedding is coming soon to enthral children everywhere and bring Mouse and this loveable creature from the deep, dark woods to life.